QR Marketing

7 Reasons the Coinbase Super Bowl Ad QR Code Was QRazy Successful

February 19, 2022 |

QR codes are an easily misunderstood technology. This often leads to critical mistakes in QR marketing. But thanks to Coinbase and Super Bowl LVI, we all just experienced what a successful QR ad can look like at scale. (The results … Read More

QR Makes Conference Mobile-Friendly

March 8, 2012 |

Posted March 8, 2012 by Brian Klais

The AMA annual marketing conference held in Madison this week, may have been a small event by national standards, but it was special to me – partially because I had the pleasure of keynoting, … Read More

Merry QRistmas: 5 Lessons from Brookstone’s 2011 Catalog

November 30, 2011 |

Posted by Brian Klais, November 29, 2011

As a QR strategy and technology guy, I encourage marketers to “QR Everything.” You can imagine my delight yesterday when I discovered in my mailbox a liberal dosage of QR codes on the … Read More

How To Create QR Codes With Optimal URL Strategies In Mind

September 26, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

My last few columns painted a picture of QR codes as a force that will disrupt paid search and organic search marketing strategies. QR codes give consumers a faster, easier shortcut … Read More

A Guide to Creating Optimal QR Codes

September 21, 2011 | | 2 Comments

If you’re trying to generate QR codes that point to a URL, consult our QR Code Creation Guide below to determine what combination of URL size and error correction settings can produce the optimal QR code for your application.

To … Read More