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Why Google’s New Keyword Data May Actually Make 2011 “Year of Mobile Marketing”

January 14, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

By helping solve the fundamental business problem of resource allocation, Google’s freshly announced Mobile Keyword Tool has the potential to ignite mobile search marketing and propel mobile web marketing into orbit, … Read More

Do You Hear What I Hear: Unwrapping Mobile Searcher Intent

January 14, 2011 |

(Read in entirety at Search Engine Land – December 2010)

With 2010 holiday shopping season nearly complete, every consumer brand has really been given the ultimate mobile gift this from their consumers: a massive trove of smartphone search analytic … Read More

JCPenney gets social to distribute location-targeted mobile coupons – Mobile Commerce Daily – Database/CRM

December 13, 2010 |

More about JCPenney’s social and mobile holiday initiatives:

JCPenney gets social to distribute location-targeted mobile coupons – Mobile Commerce Daily – Database/CRM.

I featured JCP campaigns in an article with examples of mobile page detection scripts that misfire and lead … Read More

3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them

December 6, 2010 |

(Read in entirety at Search Engine Land – November, 2010)

Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping marketers prepare to maximize their 2010 holiday season mobile results. I’ve covered … Read More

Go For Bigger Mobile Budgets For The Holidays Now!

December 6, 2010 |

(Read in entirety at Search Engine Land – October, 2010)

The 2010 mobile holiday season is now just 30 days out. In last month’s column, I outlined dozens of mobile web page optimization best practices to improve sales and generally … Read More

23 Ways To Slam-Dunk Mobile Conversion This Holiday Season

December 6, 2010 |

(Read in entirety at Search Engine Land – September, 2010)

The 2010 retail holiday season kicks off in just 60 days. If you’re like me, you already sense the Christmas shopping budget is sunk, having to decide not which mobile … Read More

The Pocket Web: 3 Ways to Optimize Mobile Web Results

December 6, 2010 |

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(Read in entirety at TargetMarketing.com. Published 2010)

Marketers today face a Catch-22 proposition: While smartphone adoption has increased exponentially—providing both the platform and legitimacy for the discipline—the budgets and resources dedicated toward mobile marketing … Read More

The Mobile Web Is Here: Are You Ready?

December 6, 2010 |

(Read in entirety at Search Engine Land. Published 2010)

At the recent Shop.org Mobile Marketing Summit, firms like comScore reported web-enabled smartphones now make up 20% of the 3 billion mobile devices worldwide, with market share blazing towards 50% over … Read More

Building & Selling An SEO Company – 5 Keys To Success

August 21, 2010 |

(Read in entirety at Search Engine Land. Published 2010)

I’ve spent the last decade in the search optimization business as a principal, entrepreneur, expert and executive—building the Netconcepts search business, selling the company to Covario, and the past 7 months … Read More

How Google’s Time Dimension Will Disrupt Your SEO

June 21, 2010 |

(Read in entirety at Search Engine Land. Published 2010)

I no more than finished weaving some nostalgic “back to the future” references into my last article (how social media content like UGC can accelerate your SEO into the future) and … Read More

Breaking The SEO Time-Barrier With User-Generated Content

May 21, 2010 |

(Read in entirety at Search Engine Land. Published 2010)

Search marketers are hugely time-constrained. So many pages to optimize for so much search activity, yet so little time. Where do you spend it? Most likely on the top categories or … Read More

User Generated Content Offers Significant SEO Benefits

February 21, 2010 |

(Read in entirety at Search Engine Land. Published 2010)

In many previous columns, I’ve shared how to calculate important SEO KPIs like keyword reach, page yield, and non-brand traffic. In this column, I’d like to share how we used these … Read More