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New Data Illustrates Mobile’s Disruption of Consumer Shopping Behavior

February 18, 2011 | | 1 Comment

Excellent infographic from UK mobile agency Momads, illustrating the story of how mobile is disrupting retail consumer shopping behavior: * 32% of consumers are increasingly using mobile phones to access retail websites – a 39% annual increase. * Consumers researching … Read More

The Challenge of Indexing Social Signals

February 16, 2011 |

Good overview from Charlene Li on the challenges of determining social relevance.

I agree partially with Charlene: the challenge of engineering social relevance algorithms is, in part, about ascribing meaning to available social metadata.

As we learned with Google and … Read More

3 Tips To Detect & Fix Mobile Search Leaks, Improve Your CTR

February 14, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

Mobile marketers love the data Google announced recently at the “Think Mobile” event. First, they shared that one in seven queries (15%) now happen on smartphones — up from 10% six … Read More

Why Google’s New Keyword Data May Actually Make 2011 “Year of Mobile Marketing”

January 14, 2011 |

(Read in entirety at Search Engine Land. Published 2011)

By helping solve the fundamental business problem of resource allocation, Google’s freshly announced Mobile Keyword Tool has the potential to ignite mobile search marketing and propel mobile web marketing into orbit, … Read More

Do You Hear What I Hear: Unwrapping Mobile Searcher Intent

January 14, 2011 |

(Read in entirety at Search Engine Land – December 2010)

With 2010 holiday shopping season nearly complete, every consumer brand has really been given the ultimate mobile gift this from their consumers: a massive trove of smartphone search analytic … Read More

JCPenney gets social to distribute location-targeted mobile coupons – Mobile Commerce Daily – Database/CRM

December 13, 2010 |

More about JCPenney’s social and mobile holiday initiatives:

JCPenney gets social to distribute location-targeted mobile coupons – Mobile Commerce Daily – Database/CRM.

I featured JCP campaigns in an article with examples of mobile page detection scripts that misfire and lead … Read More

3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them

December 6, 2010 |

(Read in entirety at Search Engine Land – November, 2010)

Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping marketers prepare to maximize their 2010 holiday season mobile results. I’ve covered … Read More

Go For Bigger Mobile Budgets For The Holidays Now!

December 6, 2010 |

(Read in entirety at Search Engine Land – October, 2010)

The 2010 mobile holiday season is now just 30 days out. In last month’s column, I outlined dozens of mobile web page optimization best practices to improve sales and generally … Read More

23 Ways To Slam-Dunk Mobile Conversion This Holiday Season

December 6, 2010 |

(Read in entirety at Search Engine Land – September, 2010)

The 2010 retail holiday season kicks off in just 60 days. If you’re like me, you already sense the Christmas shopping budget is sunk, having to decide not which mobile … Read More