Image
Top
Navigation

Blog

Breaking The SEO Time-Barrier With User-Generated Content

May 21, 2010 |

(Read in entirety at Search Engine Land. Published 2010)

Search marketers are hugely time-constrained. So many pages to optimize for so much search activity, yet so little time. Where do you spend it? Most likely on the top categories or … Read More

User Generated Content Offers Significant SEO Benefits

February 21, 2010 |

(Read in entirety at Search Engine Land. Published 2010)

In many previous columns, I’ve shared how to calculate important SEO KPIs like keyword reach, page yield, and non-brand traffic. In this column, I’d like to share how we used these … Read More

The Ultimate Reason Your SEO Is Underperforming

December 21, 2009 |

(Read in entirety at Search Engine Land. Published 2009)

In the first installment of this series I asserted that your SEO performance is suffering in proportion to how powerfully you are able to communicate the opportunity to executives. Winning the … Read More

Jedi Metrics: How To Prepare For SEO Growth

November 21, 2009 |

(Read in entirety at Search Engine Land. Published 2009)

In my last article, I shared a set of metrics that will help you create a powerful SEO business case for your natural search projects.

Through the process we’re now able … Read More

Jedi Metrics: How To Overcome Resistance To SEO Efforts

October 21, 2009 |

(Read in entirety at Search Engine Land. Published 2009)

Last time, I shared a set of natural search metrics that help frame your natural search business opportunity and win the resources needed to improve your SEO performance. In this article, … Read More

Why Your SEO Is Underperforming – And You Are Underpaid

September 21, 2009 |

(Read in entirety at Search Engine Land. Published 2009)

Those of you who’ve heard me speak at industry conferences (SMX, AdTech, ACCM, SES, Shop.org) know I believe there is a strong disconnect between the opportunity natural search practitioners see (or … Read More

The New Natural Search Spam

May 20, 2009 |

(Read in entirety at Multichannel Merchant. Published 2009)

Consumers may love faceted navigation, but Google hates it

I needed a backyard fire pit, so I revved up the Home Depot Website. The retailer’s navigation saved me time by presorting and … Read More

Secrets of Natural Search

May 20, 2009 |

(Read in entirety at Multichannel Merchant. Published 2008)

Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no idea who … Read More

Beneath the Surface of Search

January 20, 2007 |

(Read in entirety at Multichannel Merchant. Published 2007)

If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects. You routinely spot-check your Google indexation and your rankings … Read More

The Ruby Slippers of Search

December 20, 2003 |

(Read in entirety at Multichannel Merchant. Published 2003)

If consumers find e-commerce appealing because it helps them find and buy products easier and in less time, then your Website is no longer the shortest distance between points A and B; … Read More

The Invisible Edge – Search Engine Optimization

December 20, 2002 |

(Read in entirety at Multichannel Merchant. Published 2002)

Ask your e-commerce manager how your search engine optimization program is going, and he may be able to tell you that, say, 5% of your visitors came from Google by searching for … Read More