The Smart App Banner Challenge
A popular retailer wanted to increase downloads of their apps for both iOS and Android in advance of the holiday season. A cross-platform solution was needed and one that would be easy to implement without significant … Read More
Online retailers and other companies with both mobile apps and mobile websites are navigating a tricky marketing landscape when it comes to optimizing the user experience. Although mobile websites have evolved significantly in the past several years, more brands and … Read More
Deep linking to mobile apps from marketing channels typically associated with web browsers is still a nascent concept. Currently about half of the Internet Retailer 500 have an app for iOS or Android yet most omnichannel marketing efforts lead smartphone … Read More
A key benefit of deploying intelligent links throughout omnichannel campaigns is understanding user preferences for apps vs. mobile websites. That preference may also change by marketing channel, content and marketing promotion. This insight is key when rolling out major updates … Read More
For those familiar with the free version of URLgenius you may know that your links have been set to present the user with a choice page letting the user select between app or Web. Paying customers have the option to … Read More
Software development can be a tricky business especially on mobile where everything is moving at light speed. Whether one is building for iOS, Android or Windows, whenever a new update to an operating system is released, it’s all hands on … Read More
Consumers have become very app-centric over the last few years. Research abounds with reports on how many hours consumers spend on the Internet using their smartphones with the majority of that time spent in only 5 or 6 mobile apps … Read More
Go to any marketing conference today and you will hear a lot about breaking down marketing silos. No more marketing fiefdoms in the form of search, display, email and affiliate. The mobile obsessed, non-linear consumer journey has forced marketing teams … Read More
Consumer behavior is hurtling toward a new paradigm favoring mobile apps over websites. It is now well documented that consumers are spending most of their time in mobile apps and by some estimates, time spent in apps is upwards of … Read More
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