To uncover insights about engagement and conversion in today’s app-centric consumer journey, we’re conducting unique research this holiday season about optimizing omnichannel campaigns by deep linking to mobile apps vs. mobile websites.
We’re inviting select advertisers (or agencies) to participate and in return … Read More
App deep linking has been getting a lot of press coverage this year. As consumers spend more time on mobile devices and within their favorite apps, publishers, brands and agencies are scrambling to find ways to drive engagement and mobile … Read More
One of the easiest ways for marketers to get started with mobile deep linking is to promote your brand’s social marketing pages using intelligent links that will check for the social app on the user’s device. The mobile apps for … Read More
For brands and retailers that have a mobile app, simply driving installations can be challenging. The good news is that most brands have been spending the last several years working hard to build a strong social following on Facebook, Twitter, Pinterest … Read More
There’s been a lot written about Google App Indexation in the mobile and advertising trade press. Anyone with an app to promote on the Android platform can potentially benefit because when your app is indexed Google is able to find … Read More
Omni-channel marketing is more than a marketing buzzword, it means survival for online retailers battling Amazon. Publishers, brands and agencies are striving to blur the online\offline shopping experiences in ways that provide better customer service, better selection and more convenience.
A … Read More
Brands and retailers spend millions of dollars on search marketing every year. Expected to reach over 130 billion USD in spending worldwide, paid search continues to be a top driver of brand engagement and sales for all types of retailers.
Many brands and retailers go into lock-down or “code freeze” mode in Q4, pausing any development or changes to their e-commerce sites and mobile apps to help avoid any glitches as they strive to maximize sales during the holiday season.
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