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Secrets of Natural Search

May 20, 2009 |

(Read in entirety at Multichannel Merchant. Published 2008)

Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no idea who … Read More

Beneath the Surface of Search

January 20, 2007 |

(Read in entirety at Multichannel Merchant. Published 2007)

If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects. You routinely spot-check your Google indexation and your rankings … Read More

The Ruby Slippers of Search

December 20, 2003 |

(Read in entirety at Multichannel Merchant. Published 2003)

If consumers find e-commerce appealing because it helps them find and buy products easier and in less time, then your Website is no longer the shortest distance between points A and B; … Read More

The Invisible Edge – Search Engine Optimization

December 20, 2002 |

(Read in entirety at Multichannel Merchant. Published 2002)

Ask your e-commerce manager how your search engine optimization program is going, and he may be able to tell you that, say, 5% of your visitors came from Google by searching … Read More