Mobile Social Archives - App Deep Linking and QR Codes for Amazon, Instagram, YouTube, and Facebook Marketers

Research: Optimized Mobile Deeplinks Drive Higher Social App Engagement

September 25, 2014 | Brian Klais | 7 Comments

Mobile Users Who Click Social Media Links Have the App Installed

Industry research confirms that consumers are increasing the time they spend inside smartphone apps. Localytics recently reported the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing … Read More

Research

The Retailer’s Guide to Social, Local, and Mobile

October 30, 2012 | Brian Klais

There’s a great new infographic worth checking out from Monetate, titled the The Retailers Guide to SoLoMo. Here are a few of the Social, Local, and Mobile consumer trends and marketing opportunities illustrated:

E-commerce conversion rates hover at 1% on Android … Read More

Deeplinking

Foursquare: Your New App URL Scheme Is Breaking My QR Code!

September 26, 2012 | Brian Klais

More and more local businesses, retailers, and restaurants are using QR codes to help drive check-in strategies on Foursquare. Instead of forcing customers to retype login credentials on Foursquare’s mobile site, some businesses are taking this a step further by linking … Read More

Mobile SEO

My Social Media Breakfast Preso: “Mobile’s Brave New World for Search & Social Marketing”

September 20, 2012 | Brian Klais

Yesterday, I had the honor of presenting to a sell-out crowd of a few hundred social marketers at Madison’s Social Media Breakfast. What an extraordinary, high-energy community for Madison social media! Aside from the home-town hospitality, what made the event particularly … Read More

Search Engine Land

10 Mobile Search & Social Resolutions For 2012
January 16, 2012 | Brian Klais
(Read in entirety at Search Engine Land. Published 2012)

Happy New Year! Let’s face it, 2012 isn’t the first year someone has christened the “year of mobile.” But it is the first time consumers have done so – and continue to.

Still … Read More

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