If you’re setting a paid search campaign for Amazon you need an app deep link or miss out on measuring sales and engagement for remarketing. In other words, your campaign drives almost zero measurable benefit. That’s why you’re seeing clicks in the Amazon ads console but and no conversion but your overall sales are going up and the your campaign isn’t getting credit. This post shows you how to fix it.Read More
I’ve been in SEO and search marketing long enough to say: I can’t remember a single industry event or algorithm update that achieved anywhere near the level of coverage Google’s “mobilegeddon” update just did today.
Sure, having commentators label … Read More
In less than a month, Google will make a significant algorithm change that will impact more mobile sites than previous updates. This advanced warning gives marketers time to get out in front of the change before it impacts … Read More
It’s official. Google is rolling out new mobile-friendly labels in its search listings. In other words: Mobile SEO is now a requirement for mobile commerce and anyone who hasn’t made an effort to get on Google’s mobile nice list may … Read More
Following Google’s lead – as it often does – Bing just announced changes to its mobile SEO crawler and processes which affects how sites are crawled, selected, indexed, and ranked. Outside of Barry Schwartz at Search Engine Land, the … Read More
Does your mobile search engine ranking matter? You better believe it does. New research from seoClarity shows that the #1 ranked mobile link gets 3x more clicks than the #2 link, and the numbers drop dramatically from there.
Couple this … Read More
Today, Google rolled out a new sort of mobile SEO penalty that punishes companies that have mobile websites with irrelevant redirects. Google will start placing a “searcher beware” warning label on their listings. This is a new penalty specifically for … Read More
Today we are releasing a complimentary new research report (request a copy) focused on a unique mobile-specific issue that could impact mobile commerce this holiday season for some of the 75% of retailers that provide dedicated mobile sites.
Over the past 6 months, Google has announced and unveiled significant changes to its smartphone algorithm, sending waves of media coverage and speculation across the online world. As with most big moves by the search giant, a rush of … Read More
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