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Five Things You Can Do To Make Your Site Mobile-Friendly Before Google Changes the Rules on April 21st

April 1, 2015 |

In less than a month, Google will make a significant algorithm change impact more sites than previous updates. This advanced warning gives marketers time to get out in front of the change before it impacts their rankings. … Read More

App Deeplinks: Making Web Links That Adapt to Mobile App-Users

January 21, 2015 | | 2 Comments

Mobile consumers today are spending 88% of their mobile time in apps – and still find it necessary to download another eight apps every single month. If this is true, new strategies and technologies are clearly needed for marketers to successfully engage today’s app-addicted mobile consumer.

One … Read More

The Retail Shift from Mdots to Responsive and Dynamic Serving

January 19, 2015 | | 4 Comments

While most retailers still used dedicated mobile sites to power their mobile shopping in 2014, a significant shift is underway as retailers migrate towards responsive design and dynamically served mobile sites.

Based on mobile SEO audits Pure Oxygen Labs … Read More

3 Mobile Commerce Resolutions for 2015

January 6, 2015 |

Experts have predicted mobile to be the breakout star for many years now. In 2015, the wake-up call is ringing loud and clear: Mobile is no longer a nice-to-have. According to the IBM Digital Analytics Benchmark, mobile devices drive more … Read More

Brrr! Google Hands Out Mobile-Friendly Labels Just in Time for Code Freeze

November 19, 2014 | | 2 Comments

It’s official. Google is rolling out new mobile-friendly labels in its search listings. In other words: Mobile SEO is now a requirement for mobile commerce and anyone who hasn’t made an effort to get on Google’s mobile nice list may … Read More

Bing’s new mobile crawlers – and what it means for your mobile SEO

November 4, 2014 | | 1 Comment

Following Google’s lead – as it often does – Bing just announced changes to its mobile SEO crawler and processes which affects how sites are crawled, selected, indexed, and ranked. Outside of Barry Schwartz at Search Engine Land, the … Read More

Mobile SEO Page Analyzer: Your Secret Weapon to Protect Mobile Rankings

October 28, 2014 | | 2 Comments

Does your mobile search engine ranking matter? You better believe it does. New research from seoClarity shows that the #1 ranked mobile link gets 3x more clicks than the #2 link, and the numbers drop dramatically from there.

Couple this … Read More

Research: As many as 95 percent of Top 50 Retailers Lack Deeplink Support in their Mobile Apps

August 4, 2014 | | 5 Comments

New research from Pure Oxygen Labs reveals a stunning lack of deeplink support across the top 50 retailers’[1] mobile apps. Deeplinks, like those created by URLgenius and others, make it easy to send people directly into an app – be it a … Read More

Deeplinking Beyond Facebook App Links

July 4, 2014 |

Earlier this week, Facebook announced a new enhancement to its App Link technology. Connecting between a Facebook ad or post into an app is now easier.

While this announcement certainly drives momentum for deeplinking and is great for Facebook in … Read More

New Mobile SEO Penalties from Google and How to Avoid “Try Anyway” with 3 Helpful Tips

June 5, 2014 | | 1 Comment

Today, Google rolled out a new sort of mobile SEO penalty that punishes companies that have mobile websites with irrelevant redirects. Google will start placing a “searcher beware” warning label on their listings. This is a new penalty specifically for … Read More