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Google Instant Apps and the Evolution of Mobile App Deep Linking for Retailers

May 19, 2016 |

Retailers are on the front lines when it comes to changing consumer behavior. Capitalizing on the incredible rise of the mobile app ecosystem has allowed today’s ecommerce leaders to target their best customers more effectively with new mobile shopping experiences.

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New URLgenius Deep Linking Feature: Creating Custom Paths

May 18, 2016 |

Creating a custom path refers to the ability to change the path name of a URLgenius deep link. Until now, that feature was only available when creating URLgenius links to the app stores for iOS and\or Android. Based on feedback from our … Read More

New URLgenius Report: “Activity” by Custom Date Range

May 16, 2016 |

Over the past few months we have been working with some premier global advertising agencies around the world who are scaling up their use of the URLgenius deep linking platform.. We have been listening to their feedback and adding new … Read More

Product Spotlight: URLgenius Cross-Platform App Banners

February 22, 2016 |

The Smart App Banner Challenge

A popular retailer wanted to increase downloads of their apps for both iOS and Android in advance of the holiday season. A cross-platform solution was needed and one that would be easy to implement without significant … Read More

URLgenius: Deferred Deep Linking and App Download Intent

February 15, 2016 | | 1 Comment

Online retailers and other companies with both mobile apps and mobile websites are navigating a tricky marketing landscape when it comes to optimizing the user experience. Although mobile websites have evolved significantly in the past several years, more brands and … Read More

Mobile Deep Linking Examples Among the Internet Retailer 500

February 2, 2016 | | 1 Comment

Deep linking to mobile apps from marketing channels typically associated with web browsers is still a nascent concept. About half of the Internet Retailer 500 have an app for iOS or Android and yet most omnichannel marketing efforts lead smartphone and … Read More

Deep Linking: Create Links That Can Detect the Instagram Mobile App for iOS and Android

January 29, 2016 |

As consumers, we’ve all had that experience on mobile where you click a link and despite having the related mobile app installed, the link takes you to a mobile website to login where you abandon in frustration. For brands, advertisers … Read More

URLgenius Deep Link Polling: Understanding User Preferences for Apps vs. Websites

January 8, 2016 | | 1 Comment

A key benefit of deploying intelligent links throughout omnichannel campaigns is understanding user preferences for apps vs. mobile websites. That preference may also change by marketing channel, content and marketing promotion. This insight is key when rolling out major updates … Read More