Deep Linking Tip #8: Promote Time Sensitive Offers

September 25, 2015 |

The rise and fall of flash sale sites proved to be an important chapter in retailing history. Consumer burnout, inventory challenges and overall profitability concerns of participating retailers are just some of the factors that precipitated new strategies for sites … Read More

IR Mobile 500 Retailers Slow to Adopt Deep Linking Capabilities

September 23, 2015 |

App deep linking has been getting a lot of press coverage this year. As consumers spend more time on mobile devices and within their favorite apps, publishers, brands and agencies are scrambling to find ways to drive engagement and mobile … Read More

Deep Linking Tip #7: Promoting Social Pages

September 23, 2015 |

One of the easiest ways for marketers to get started with mobile deep linking is to promote your brand’s social marketing pages using intelligent links that will check for the social app on the user’s device. The mobile apps for … Read More

Deep Linking Tip #6: Drive App Installations from Social Media

September 21, 2015 |

For brands and retailers that have a mobile app, simply driving installations can be challenging. The good news is that most brands have been spending the last several years working hard to build a strong social following on Facebook, Twitter, Pinterest … Read More

Deep Linking Tip #5: Index your mobile apps on Android

September 18, 2015 |

There’s been a lot written about Google App Indexation in the mobile and advertising trade press. Anyone with an app to promote on the Android platform can potentially benefit because when your app is indexed Google is able to find … Read More

Deep Linking Tip #3: Deep link to your app from personalized emails

September 9, 2015 |

Personalization has been a major theme within the marketing technology industry for a few years now and it has completely changed email marketing as a channel. Retailers continue to increase their investments in personalization and they are capitalizing on the wealth … Read More

Deep Linking Tip #2: Send users searching on branded terms directly into your app

August 31, 2015 |

Brands and retailers spend millions of dollars on search marketing every year. Expected to reach over 130 billion USD in spending worldwide, paid search continues to be a top driver of brand engagement and sales for all types of retailers.

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Countdown to Q4: App Deep Linking Tips for Online Retailers

August 28, 2015 | | 1 Comment

Many brands and retailers go into lock-down or “code freeze” mode in Q4, pausing any development or changes to their e-commerce sites and mobile apps to help avoid any glitches as they strive to maximize sales during the holiday season.

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App Deep Linking: Retailers Are Navigating a Complex Web Browser Jungle

August 17, 2015 | | 2 Comments

Deep linking to mobile apps has become a hot topic for retailers leading up to the holiday season as consumer behavior continues to evolve toward mobile devices. We’ve all seen the studies – consumers are using mobile devices now more … Read More

Reboot Your Display Advertising: Deep Link to Your Mobile App

August 5, 2015 |

Display advertising continues to dominate multi-channel marketing spend. According to eMarketer, in the U.S. alone, spending on display advertising is projected to reach a staggering $37.36 Billion USD.

What’s even more striking, however, is the split between desktop and mobile … Read More

Responsive Design Overtakes Dynamic Serving as Migration from Dedicated mDot Sites Continues Among Internet Retailer Mobile 500

July 21, 2015 | | 2 Comments

As the holiday season approaches, online retailers have all things mobile on their minds as ecommerce headlines are dominated by a wide range of mobile related trends including consumer behavior, cross-device advertising, Mobilegeddon, app indexation, deep linking and Google buy … Read More