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Google App Indexing: Improve Your Mobile Search Rankings

May 28, 2015 |

Google announced yesterday that it’s rolling out app indexing on iOS “in the coming weeks.” This allows users to open mobile app content and deep links directly from Google search results; a capability that Android users already enjoy. Check out … Read More

Weather the Mobilegeddon Storm with this Complimentary Webinar

April 28, 2015 |

Last week, Mobilegeddon erupted after Google rolled out a significant algorithm update impacting rankings on mobile devices, organic traffic, and app indexing. There’s no turning back, but now that the dust has settled, it’s time to start the cleanup process … Read More

Mobilegeddon: It’s Too Late to Turn Back Now

April 21, 2015 | | 1 Comment

I’ve been in SEO and search marketing long enough to say: I can’t remember a single industry event or algorithm update that achieved anywhere near the level of coverage Google’s “mobilegeddon” update just did today.

Sure, having commentators label … Read More

Join Pure Oxygen Labs and Adlucent for a Complimentary Webinar on April 20th

April 13, 2015 |

Google’s Mobile-Friendly Algorithm: Keys to Online Retail Sales with SEO and SEM

Next week on April 21st, Google is making a significant algorithm update that will impact rankings on mobile devices, organic traffic, and app indexing. This complimentary webinar will … Read More

Five Things You Can Do To Make Your Site Mobile-Friendly Before Google Changes the Rules on April 21st

April 1, 2015 | | 7 Comments

In less than a month, Google will make a significant algorithm change that will impact more mobile sites than previous updates. This advanced warning gives marketers time to get out in front of the change before it impacts … Read More

App Deeplinks: Making Web Links That Adapt to Mobile App-Users

January 21, 2015 | | 2 Comments

Mobile consumers today are spending 88% of their mobile time in apps – and still find it necessary to download another eight apps every single month. If this is true, new strategies and technologies are clearly needed for marketers to successfully engage today’s app-addicted mobile consumer.

One … Read More

The Retail Shift from Mdots to Responsive and Dynamic Serving

January 19, 2015 | | 6 Comments

While most retailers still used dedicated mobile sites to power their mobile shopping in 2014, a significant shift is underway as retailers migrate towards responsive design and dynamically served mobile sites.

Based on mobile SEO audits Pure Oxygen Labs … Read More

3 Mobile Commerce Resolutions for 2015

January 6, 2015 |

Experts have predicted mobile to be the breakout star for many years now. In 2015, the wake-up call is ringing loud and clear: Mobile is no longer a nice-to-have. According to the IBM Digital Analytics Benchmark, mobile devices drive more … Read More

Brrr! Google Hands Out Mobile-Friendly Labels Just in Time for Code Freeze

November 19, 2014 | | 2 Comments

It’s official. Google is rolling out new mobile-friendly labels in its search listings. In other words: Mobile SEO is now a requirement for mobile commerce and anyone who hasn’t made an effort to get on Google’s mobile nice list may … Read More

Bing’s new mobile crawlers – and what it means for your mobile SEO

November 4, 2014 | | 1 Comment

Following Google’s lead – as it often does – Bing just announced changes to its mobile SEO crawler and processes which affects how sites are crawled, selected, indexed, and ranked. Outside of Barry Schwartz at Search Engine Land, the … Read More

Mobile SEO Page Analyzer: Your Secret Weapon to Protect Mobile Rankings

October 28, 2014 | | 2 Comments

Does your mobile search engine ranking matter? You better believe it does. New research from seoClarity shows that the #1 ranked mobile link gets 3x more clicks than the #2 link, and the numbers drop dramatically from there.

Couple this … Read More