“Web-to-App” Marketing is Critical for Reaching Today’s App-Centric Consumer

November 23, 2015 |

Go to any marketing conference today and you will hear a lot about breaking down marketing silos. No more marketing fiefdoms in the form of search, display, email and affiliate. The mobile obsessed, non-linear consumer journey has forced marketing teams … Read More

Few E-Commerce 100 Retailers Support Mobile Deep linking in Advance of the Holidays

November 16, 2015 |

Consumer behavior is hurtling toward a new paradigm favoring mobile apps over websites. It is now well documented that consumers are spending most of their time in mobile apps and by some estimates, time spent in apps is upwards of … Read More

Deep Linking | 2015 Holiday Research Invitation

October 28, 2015 |

To uncover insights about engagement and conversion in today’s app-centric consumer journey, we’re conducting unique research this holiday season about optimizing omnichannel campaigns by deep linking to mobile apps vs. mobile websites.

We’re inviting select advertisers (or agencies) to participate and in return … Read More

Deep Linking Tip #8: Promote Time Sensitive Offers

September 25, 2015 |

The rise and fall of flash sale sites proved to be an important chapter in retailing history. Consumer burnout, inventory challenges and overall profitability concerns of participating retailers are just some of the factors that precipitated new strategies for sites … Read More

IR Mobile 500 Retailers Slow to Adopt Deep Linking Capabilities

September 23, 2015 |

App deep linking has been getting a lot of press coverage this year. As consumers spend more time on mobile devices and within their favorite apps, publishers, brands and agencies are scrambling to find ways to drive engagement and mobile … Read More

Deep Linking Tip #7: Promoting Social Pages

September 23, 2015 |

One of the easiest ways for marketers to get started with mobile deep linking is to promote your brand’s social marketing pages using intelligent links that will check for the social app on the user’s device. The mobile apps for … Read More

Deep Linking Tip #6: Drive App Installations from Social Media

September 21, 2015 |

For brands and retailers that have a mobile app, simply driving installations can be challenging. The good news is that most brands have been spending the last several years working hard to build a strong social following on Facebook, Twitter, Pinterest … Read More

Deep Linking Tip #5: Index your mobile apps on Android

September 18, 2015 |

There’s been a lot written about Google App Indexation in the mobile and advertising trade press. Anyone with an app to promote on the Android platform can potentially benefit because when your app is indexed Google is able to find … Read More

Deep Linking Tip #3: Deep link to your app from personalized emails

September 9, 2015 |

Personalization has been a major theme within the marketing technology industry for a few years now and it has completely changed email marketing as a channel. Retailers continue to increase their investments in personalization and they are capitalizing on the wealth … Read More

Deep Linking Tip #2: Send users searching on branded terms directly into your app

August 31, 2015 |

Brands and retailers spend millions of dollars on search marketing every year. Expected to reach over 130 billion USD in spending worldwide, paid search continues to be a top driver of brand engagement and sales for all types of retailers.

Read More

Countdown to Q4: App Deep Linking Tips for Online Retailers

August 28, 2015 | | 1 Comment

Many brands and retailers go into lock-down or “code freeze” mode in Q4, pausing any development or changes to their e-commerce sites and mobile apps to help avoid any glitches as they strive to maximize sales during the holiday season.

Read More