Retailers Step Up URL Scheme Implementation as Facebook Launches App Remarketing

October 13, 2016 |

For those new to the term, URL schemes enable a link to open a page deep within a mobile app. In addition, they enable a link to trigger a feature in the mobile device such as the camera. About two years ago we did … Read More

AMP vs. App Indexing: How Mobile is Forcing Google to Bait-and-Switch Developers

September 30, 2016 |

As the app and web economies compete for consumers, the technology that determines what consumers see on the first page of Google search results remains a key focus for app developers. Continuously improving a brand’s presence on the first page … Read More

Twitter Deep Linking Step-by-Step: Understand Mobile Moments Across iOS and Android

September 7, 2016 | | 4 Comments

Social media managers are always striving to increase engagement with their social content. When determining where to focus social marketing efforts, it helps to understand what percentage of a target audience has a particular social app installed on their mobile … Read More

Facebook Deep Linking Step-by-Step: Track App Opens and Engagement Across Channels and Mobile Moments

August 30, 2016 | | 6 Comments

Mobile devices have radically changed how consumers access all types of content including social. According to eMarketer, over 80% of the world’s social network users will use a mobile device to access social networking sites and mobile apps. In 2016, eMarketer … Read More

Snapchat Deep Linking Step-by-Step: Track App Opens and Engagement Across Channels and Mobile Moments

August 9, 2016 | | 6 Comments

In just a few short years, Snapchat has quickly become a very important marketing channel for reaching younger demographics. eMarketer is predicting Snapchat’s U.S. user base will jump this year by 27.2% to 58.6 million users surpassing Twitter at 56.8 … Read More

URLgenius: A Cloud-Based Enterprise Approach to Deep Linking Optimization

August 4, 2016 |

Not long ago, deep linking was a phrase that referred to a page deep within a website. Now it is more commonly associated with developer tools and the two million apps in the stores for iOS and Android. Agencies and omnichannel retailers, however, … Read More

URLgenius Choice Page Controls: Let Your Audience Choose Between Mobile App and Mobile Website

July 6, 2016 |

Over the past few years, many of today’s ecommerce leaders have increased their investments in mobile apps. Now approximately half of the Internet Retailer 500 has an app for iOS or Android or both. Many of those apps are enabled with … Read More

URLgenius Step-by-Step: Deep Linking to Popular Retail Apps

June 30, 2016 |

Here at Pure Oxygen Labs, we’ve been working hard to create the only deep linking platform designed specifically for marketers. We started out with a focus on social apps and now thousands of marketers are using URLgenius to increase social … Read More

Should Your Multi-Channel Marketing Links Open Your Mobile App or Mobile Website? Let Your Customers Decide via Branded Choice Pages

June 17, 2016 |

Last February, Criteo released their Q4 2015 State of Mobile Commerce Report which analyzed over 1.5 Billion online transactions on mobile devices. One of the most important takeaways from the paper was that mobile apps converted at a higher rate than … Read More