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Product Spotlight: URLgenius Cross-Platform App Banners

February 22, 2016 |

The Smart App Banner Challenge

A popular retailer wanted to increase downloads of their apps for both iOS and Android in advance of the holiday season. A cross-platform solution was needed and one that would be easy to implement without significant … Read More

URLgenius: Deferred Deep Linking and App Download Intent

February 15, 2016 | | 1 Comment

Online retailers and other companies with both mobile apps and mobile websites are navigating a tricky marketing landscape when it comes to optimizing the user experience. Although mobile websites have evolved significantly in the past several years, more brands and … Read More

Mobile Deep Linking Examples Among the Internet Retailer 500

February 2, 2016 | | 1 Comment

Deep linking to mobile apps from marketing channels typically associated with web browsers is still a nascent concept. About half of the Internet Retailer 500 have an app for iOS or Android and yet most omnichannel marketing efforts lead smartphone and … Read More

Deep Linking: Create Links That Can Detect the Instagram Mobile App for iOS and Android

January 29, 2016 |

As consumers, we’ve all had that experience on mobile where you click a link and despite having the related mobile app installed, the link takes you to a mobile website to login where you abandon in frustration. For brands, advertisers … Read More

URLgenius Deep Link Polling: Understanding User Preferences for Apps vs. Websites

January 8, 2016 | | 1 Comment

A key benefit of deploying intelligent links throughout omnichannel campaigns is understanding user preferences for apps vs. mobile websites. That preference may also change by marketing channel, content and marketing promotion. This insight is key when rolling out major updates … Read More

New Default Settings! URLgenius Links Are Now Set to Auto-Open

January 8, 2016 | | 2 Comments

For those familiar with the free version of URLgenius you may know that your links have been set to present the user with a choice page letting the user select between app or Web. Paying customers have the option to … Read More

Mobile Deep Linking with Universal Links and App Indexing and Why Online Retailers Have a Persistent Need for URL Schemes

December 15, 2015 | | 1 Comment

Software development can be a tricky business especially on mobile where everything is moving at light speed. Whether one is building for iOS, Android or Windows, whenever a new update to an operating system is released, it’s all hands on … Read More

Which Social Mobile Apps Has Your Audience Installed Most?

December 7, 2015 |

Consumers have become very app-centric over the last few years. Research abounds with reports on how many hours consumers spend on the Internet using their smartphones with the majority of that time spent in only 5 or 6 mobile apps … Read More

“Web-to-App” Marketing is Critical for Reaching Today’s App-Centric Consumer

November 23, 2015 | | 1 Comment

Go to any marketing conference today and you will hear a lot about breaking down marketing silos. No more marketing fiefdoms in the form of search, display, email and affiliate. The mobile obsessed, non-linear consumer journey has forced marketing teams … Read More

Few E-Commerce 100 Retailers Support Mobile Deep linking in Advance of the Holidays

November 16, 2015 |

Consumer behavior is hurtling toward a new paradigm favoring mobile apps over websites. It is now well documented that consumers are spending most of their time in mobile apps and by some estimates, time spent in apps is upwards of … Read More

Deep Linking | 2015 Holiday Research Invitation

October 28, 2015 |

To uncover insights about engagement and conversion in today’s app-centric consumer journey, we’re conducting unique research this holiday season about optimizing omnichannel campaigns by deep linking to mobile apps vs. mobile websites.

We’re inviting select advertisers (or agencies) to participate and in return … Read More