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Snapchat Deep Linking Step-by-Step: Track App Opens and Engagement Across Channels and Mobile Moments

August 9, 2016 |

In just a few short years, Snapchat has quickly become a very important marketing channel for reaching younger demographics. eMarketer is predicting Snapchat’s U.S. user base will jump this year by 27.2% to 58.6 million users surpassing Twitter at 56.8 … Read More

URLgenius: A Cloud-Based Enterprise Approach to Deep Linking Optimization

August 4, 2016 |

Not long ago, deep linking was a phrase that referred to a page deep within a website. Now it is more commonly associated with developer tools and the two million apps in the stores for iOS and Android. Agencies and omnichannel retailers, however, … Read More

URLgenius Choice Page Controls: Let Your Audience Choose Between Mobile App and Mobile Website

July 6, 2016 |

Over the past few years, many of today’s ecommerce leaders have increased their investments in mobile apps. Now approximately half of the Internet Retailer 500 has an app for iOS or Android or both. Many of those apps are enabled with … Read More

URLgenius Step-by-Step: Deep Linking to Popular Retail Apps

June 30, 2016 |

Here at Pure Oxygen Labs, we’ve been working hard to create the only deep linking platform designed specifically for marketers. We started out with a focus on social apps and now thousands of marketers are using URLgenius to increase social … Read More

Should Your Multi-Channel Marketing Links Open Your Mobile App or Mobile Website? Let Your Customers Decide via Branded Choice Pages

June 17, 2016 |

Last February, Criteo released their Q4 2015 State of Mobile Commerce Report which analyzed over 1.5 Billion online transactions on mobile devices. One of the most important takeaways from the paper was that mobile apps converted at a higher rate than … Read More

Google Instant Apps and the Evolution of Mobile App Deep Linking for Retailers

May 19, 2016 |

Retailers are on the front lines when it comes to changing consumer behavior. Capitalizing on the incredible rise of the mobile app ecosystem has allowed today’s ecommerce leaders to target their best customers more effectively with new mobile shopping experiences.

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New URLgenius Deep Linking Feature: Creating Custom Paths

May 18, 2016 |

Creating a custom path refers to the ability to change the path name of a URLgenius deep link. Until now, that feature was only available when creating URLgenius links to the app stores for iOS and\or Android. Based on feedback from our … Read More

New URLgenius Report: “Activity” by Custom Date Range

May 16, 2016 |

Over the past few months we have been working with some premier global advertising agencies around the world who are scaling up their use of the URLgenius deep linking platform.. We have been listening to their feedback and adding new … Read More