Countdown to Q4: App Deep Linking Tips for Online Retailers

August 28, 2015 |

Many brands and retailers go into lock-down or “code freeze” mode in Q4, pausing any development or changes to their e-commerce sites and mobile apps to help avoid any glitches as they strive to maximize sales during the holiday season.

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App Deep Linking: Retailers Are Navigating a Complex Web Browser Jungle

August 17, 2015 |

Deep linking to mobile apps has become a hot topic for retailers leading up to the holiday season as consumer behavior continues to evolve toward mobile devices. We’ve all seen the studies – consumers are using mobile devices now more … Read More

Reboot Your Display Advertising: Deep Link to Your Mobile App

August 5, 2015 |

Display advertising continues to dominate multi-channel marketing spend. According to eMarketer, in the U.S. alone, spending on display advertising is projected to reach a staggering $37.36 Billion USD.

What’s even more striking, however, is the split between desktop and mobile … Read More

Responsive Design Overtakes Dynamic Serving as Migration from Dedicated mDot Sites Continues Among Internet Retailer Mobile 500

July 21, 2015 | | 1 Comment

As the holiday season approaches, online retailers have all things mobile on their minds as ecommerce headlines are dominated by a wide range of mobile related trends including consumer behavior, cross-device advertising, Mobilegeddon, app indexation, deep linking and Google buy … Read More

Retailers Face a Build or Buy Decision for Omnichannel Deep Linking

July 13, 2015 |

For those working in the ecommerce world the phrase “deep linking” is a familiar one. It simply means linking to a page deep within a website rather than the home page. Deep linking has always been a key conversion tactic … Read More

Join Us at the Media Post Search Insider Summit June 10-13!

May 29, 2015 |

Attend the Media Post Search Insider Summit June 10-13 and check out the session titled Mobile Apocalypse: The Art of Mobile Ranking. Our Chief Solutions Officer, Eric Papczun, will lead a lively panel discussion about what it takes to capitalize … Read More

Join Us at IRCE 2015 on June 5th at 3:00pm!

May 29, 2015 |

The session choices at IRCE can be overwhelming! If you’re looking for one that can provide you with tangible advice to bring back to the office – this is it! Learn what steps to take today to increase your mobile search … Read More

Google App Indexing: Improve Your Mobile Search Rankings

May 28, 2015 |

Google announced yesterday that it’s rolling out app indexing on iOS “in the coming weeks.” This allows users to open mobile app content and deep links directly from Google search results; a capability that Android users already enjoy. Check out … Read More

Weather the Mobilegeddon Storm with this Complimentary Webinar

April 28, 2015 |

Last week, Mobilegeddon erupted after Google rolled out a significant algorithm update impacting rankings on mobile devices, organic traffic, and app indexing. There’s no turning back, but now that the dust has settled, it’s time to start the cleanup process … Read More

Mobilegeddon: It’s Too Late to Turn Back Now

April 21, 2015 | | 1 Comment

I’ve been in SEO and search marketing long enough to say: I can’t remember a single industry event or algorithm update that achieved anywhere near the level of coverage Google’s “mobilegeddon” update just did today.

Sure, having commentators label … Read More

Join Pure Oxygen Labs and Adlucent for a Complimentary Webinar on April 20th

April 13, 2015 |

Google’s Mobile-Friendly Algorithm: Keys to Online Retail Sales with SEO and SEM

Next week on April 21st, Google is making a significant algorithm update that will impact rankings on mobile devices, organic traffic, and app indexing. This complimentary webinar will … Read More

Five Things You Can Do To Make Your Site Mobile-Friendly Before Google Changes the Rules on April 21st

April 1, 2015 | | 7 Comments

In less than a month, Google will make a significant algorithm change that will impact more mobile sites than previous updates. This advanced warning gives marketers time to get out in front of the change before it impacts … Read More